Unit Price

How we pick auto-apply tools and price them per application

On November 8, 2026 we read the pricing pages, help centers, and terms of 8 auto-apply tools and wrote down every price, limit, and feature with the page it came from. The picker matches your answers to rules built from those facts, and the calculator divides each published price by its published limit. We did not sign up for or test any tool, run surveys, or measure outcomes.

By The Unit Price editors Published Updated

Which auto-apply tools does Unit Price cover?

We cover tools that submit applications for you, not tools that only write resumes or track jobs: Dreamwork, LazyApply, AIApply, Simplify, JobCopilot, Jobright, Massive, and LoopCV. We also looked for BulkApply, but bulkapply.ai and bulkapply.com did not resolve when we checked on November 8, 2026, so we could not read its own pricing or documentation. Prices quoted elsewhere come from third-party pages, which we do not use.

Where do the prices and features come from?

Each fact comes from the tool's own website, help center, or terms, read on November 8, 2026. We do not use review sites, affiliate roundups, or app-store listings as sources for prices. When the tool's own site does not publish a price or a limit, we write "not published" and leave the tool out of the calculator. When its site gives two numbers for the same thing, we use the less generous one and say so. AIApply's quarterly plan is the one case: its help center says 750 credits in one place and 600 in another, and we use 600.

Dreamwork's facts come from the publisher's own record of its plans and features. The full list is on the sources page.

How does the picker decide?

The picker asks five questions: where you apply, whether you need tailored materials, who presses send, what you will spend, and what roles you want. It then checks 10 rules in order and returns the first one your answers match. The rules are printed in full on the picker page.

We wrote the rules to follow the facts, not the publisher. Answers that favor LinkedIn and job boards lead to LoopCV or LazyApply, because those are the tools whose sites name those boards. The lowest budgets lead to free plans from LoopCV and Simplify. Dreamwork (our publisher) is the pick in 1 of 10 rules: tailored applications to tech roles on company career sites, with a budget over $20 a month. That is where its published features fit, and it is also where it costs more per application than LazyApply or Simplify+. Other tools take 4 different picks across the remaining rules.

How is cost per application calculated?

Every price is turned into a monthly cost, and every limit into applications a month:

Annual and quarterly plans cost less per month but charge you up front. The calculator's billing-term control lets you rule them out. Prices exclude tax, and we use list prices, not promotions or coupon codes. LoopCV prices in euros and publishes no quota, so it is not converted or priced.

What can these numbers not tell you?

We cannot tell you how often any tool's applications get interviews, how well each form gets filled, or how employers react to automated applications. Nobody publishes that in a form we could check, and we did not measure it. A low cost per application only means each submission is cheap.

Who publishes Unit Price?

Unit Price is published by Dreamwork (dreamworkhq.com), which makes one of the tools compared here. That is a conflict of interest. The full disclosure sits in the footer of every page, and Dreamwork's name carries a short publisher note where we recommend it. We use the same rules for Dreamwork as for everyone else and name the cases where another tool fits better. More on the about page.

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